Onkar kular, Noam Toran and Keith Jones project centre’s around the MacGuffine- an objects that “serves to set and keep the story in motion despite lacking intrinsic importance”. Through exploring, “Borges and Carver stories, forgeries, urban myths” they designed object which reflected the narratives storyline. Often object’s hold symbolisation to an era, person, group or area; these fictional objects allows us to understand the film through a non- spoken form. What I find most interesting about this project is how narratives can be compartmentalised and reduced to singular objects. This project is also interesting in comparison to the Desire Management projects that uses objects “as vehicles for dissident behavior”. Through using the domestic space as a private frontier, “bespoke appliances provide unorthodox experiences for alienated people”. For example an airline hostess with a “unique relationship to turbulence, the owner of a mysterious box which men ritually visit to look inside, an elderly man who enjoys being vacuumed, a couple who engage in baseball driven fantasies”. In this case the objects are fictional yet are designed around real life testaments and news reports. Here the objects still hold the narrative of the film- the air hostesses turbulence table contains the content of the story. In reflection to a macguffin this time the object not only contains intrinsic significance to the story, where the macguffin does not, it is the main event in the narrative. The idea of reducing the narrative to a singular object of importance that sums up a community of people or a singular person is a fascinating idea.
 Toran, N. (2001) The MacGuffin Library Available at: http://noamtoran.com/NT2009/projects/the-macguffin-library (Accessed: 09/08/17)
(images) Deleu, S. (2001) The MacGuffin Library Available at: http://noamtoran.com/NT2009/projects/the-macguffin-library (Accessed: 09/08/17)