We are lacking “collectivism”- religious, giving yourself up, love.
In the age of “hyper- individual” this doesn’t happen.
We don’t believe in collectivism anymore, people gave themselves up Don’t surrender yourself
46.22- Because we are living in a world where we are at the centre of the universe, in an age of indivuialsim we feel lonely. In the past ages you were part of something whether that was a political movement that you might not be able to see the outcome of but you are surrendering to “people fought for things”.
Punch trunk (experience design) – We want something that is not just distanted from us but that places us as a individual in the narrative.
“We willingly surrender our attachments to class and titles”.